MM 4013 - Finley Blair

  Google - One of the top International Brands      Being an international brand means not only appealing to audiences in one area, community, or nation but means that companies have to figure out how to market to people across nations, all around the world in order to gain customers and grow the business. For this reason, businesses develop strategies in order to attract certain audiences while using a different strategy to attract another part of the world.       Google began as an American Search Engine company and now become not only one of the most widely used Search Engine platforms but also one of the largest international businesses today. Google was founded by Sergey Brin and Larry Page. Sergey Brin was a student at Stanford University and when Larry Page was considering Stanford for grad school, Sergey Brin gave him a tour. The next year, Sergey Brin and Larry Page became roommates and it wasn’t long before they were...

Haley Pham      Image is especially important for businesses and entities today for a variety of reasons. Because social media allows for information to travel extremely quickly one must work that much harder in order to make sure they have a positive image for audiences to consume.       When I think of an influencer that I think has an amazing image and has continued to build their image as they have grown older I think of Haley Pham. Haley Pham started out as a Youtuber and has now grown to be one of the top influencers in the nation . She began youtube when she was 9 years old back in 2010 and now has over 2 million youtube channel subscribers. Since beginning her Youtube channel, Haley has allowed her followers to see her grown up into an adult and experienced everything that she has gone through with her subscribers such as quitting dance, getting kicked out of high school, moving into her own apartment, and even getting marri...

 Demographics      When first looking at this project and seeing that I would need to discuss how brands target specific demographics, I first had to take a deep dive into what demographics are and then I had to ask myself how large or small I wanted to go. Many brands have trouble growing their company because they target demographics that are either too small or if they are very specific demographics, they don’t properly appeal to them. What I have learned is that, it’s important when trying to attract a certain demographic to your brand that you make sure to do a thorough research on what is trending in the specific demographic and try to embody those trends and integrate the trending ideas into their brand promotion.        For example, back in May 2020, George Floyd, a 46 year old black man was killed by Derek Chauvin a white police officer. Many businesses took this as an opportunity to portray themselves as allies to th...