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Showing posts from April, 2022

Branding

  Google - One of the top International Brands      Being an international brand means not only appealing to audiences in one area, community, or nation but means that companies have to figure out how to market to people across nations, all around the world in order to gain customers and grow the business. For this reason, businesses develop strategies in order to attract certain audiences while using a different strategy to attract another part of the world.       Google began as an American Search Engine company and now become not only one of the most widely used Search Engine platforms but also one of the largest international businesses today. Google was founded by Sergey Brin and Larry Page. Sergey Brin was a student at Stanford University and when Larry Page was considering Stanford for grad school, Sergey Brin gave him a tour. The next year, Sergey Brin and Larry Page became roommates and it wasn’t long before they were...