Demographics When first looking at this project and seeing that I would need to discuss how brands target specific demographics, I first had to take a deep dive into what demographics are and then I had to ask myself how large or small I wanted to go. Many brands have trouble growing their company because they target demographics that are either too small or if they are very specific demographics, they don’t properly appeal to them. What I have learned is that, it’s important when trying to attract a certain demographic to your brand that you make sure to do a thorough research on what is trending in the specific demographic and try to embody those trends and integrate the trending ideas into their brand promotion. For example, back in May 2020, George Floyd, a 46 year old black man was killed by Derek Chauvin a white police officer. Many businesses took this as an opportunity to portray themselves as allies to th...